#SMWNYC

May 5-7, 2020




Augmented Reality isn’t an Accessory, it’s a Staple

Hosted by Havas New York

  • Thursday, May 7, 2020

  • 12:25 PM - 1:05 PM

  • Venue: Sheraton Times Square

  • Track: Emerging Trends and Future Tec



In an industry where the storytelling is our job, we need to not only elevate the stories but leverage the way we share these stories. Now more than ever in today’s cluttered landscape, the medium to do that must push the boundaries past traditional platforms to increase audience engagement – enter AR technology.

From hype tool to a medium that delivers meaningful returns and brand affinity, marketers are leaning into augmented reality (AR), but there’s a way to get it right. In this session, hear from Harry Bee, Chief Creative Officer of Havas New York, and Elizabeth Valleau, Global Creative Strategist of AR at Facebook, on AR best practices from the lens of brands like Hugo Boss, Adidas, Keurig Dr. Pepper and more.

Attend this session and learn:

  • How to invest in and build out your AR for the long-term future
  • How AR can be used in balance with traditional marketing tactics
  • How to harness AR to inspire action through brand narratives

Event Location



Social Media Week

Augmented Reality isn’t an Accessory, it’s a Staple

May 7, 2020 - 12:25 PM - 1:05 PM

Hosted by Havas New York




Harry Bernstein

Harry Bernstein

Chief Creative Officer, Havas New York

harryb
Elizabeth Valleau

Elizabeth Valleau

Global Creative Strategist, AR, Facebook