Avoid Social Chimpery: Use Social ROI To Build Quality Campaigns And Stop Flinging Crap!

Hosted by Synthesio

tuesday, February 23, 2016

3:00 PM - 3:50 PM

SVA Theatre (EDU Stage)

Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually solving a problem.

Matthew Zito, Chief Strategy Officer at Synthesio, explains how Social Listening can help you run a quality, strategic and effective digital campaign. He will discuss how to discover and use true Social ROI metrics and data, provide actionable tips on how you can improve your campaigns and learn what is (and isn’t) working through Social Listening. In other words, Matthew will show you how you can stop flinging and start delivering!

Event Location



Social Media Week

Avoid Social Chimpery: Use Social ROI To Build Quality Campaigns And Stop Flinging Crap!

February 23, 2016 - 3:00 PM - 3:50 PM

Hosted by Synthesio




Matthew Zito

Matthew Zito

Chief Strategy Officer, Synthesio