#SMWNYC

May 5-7, 2020




Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

Hosted by Getty Images

  • Tuesday, May 5, 2020

  • 4:00 PM - 4:25 PM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity



You’ve heard of who/when/where/what/why and how, when it comes to storybook narration — but the same tools are a necessity when it comes to building a brand story across social media. Even today, brands are still learning how to best curate their visual brand online to (a) set themselves apart; (b) drive attention among key audiences; and (c) create some kind of memorable impact. But it takes going back to basics to build these foundational elements, or you risk missing the mark and getting lost in the clutter-riddled, social media vortex.

In this session, Kirstin Benson, Global Vice President of Entertainment at Getty Images will lead an in-depth discussion detailing why the most successful marketing strategies are rooted in editorial storytelling.

Attend this session and learn:

  • How brands can tap into an editorial mindset
  • Where and how to create visual content in today’s resource-strapped environment
  • How to determine the appropriate distribution channels and what visuals should go where

Event Location



Social Media Week

Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

May 5, 2020 - 4:00 PM - 4:25 PM

Hosted by Getty Images




Kirstin Benson

Kirstin Benson

Global Vice President of Entertainment, Getty Images