Battling B2B Lead Gen Backlash

Hosted by gyro & LinkedIn

thursday, April 26, 2018

4:00 PM - 4:40 PM

Sheraton New York Times Square Hotel

Stage 2

If sales are the lifeblood of any business, then lead gen is the donor outreach program. The problem with these marketing campaigns are often too tactical and too short-term. You measure some results, declare victory, and move on. So, how can B2B marketers offer value in the long-term? More specifically, how can this be done via digital platforms that have made it easier than ever to target customers in a relevant way and actually feel something about your brand?

This session will explore how provocative, breakthrough content distribution strategies and sophisticated account-based tools can be used to create meaningful customer relationships in the B2B world.

Attend this session and learn:

  • How to navigate rapid changes and evolutions in the B2B marketing landscape
  • Practical advice for business marketers looking to leverage social, content creation, ABM and other tactics, in unison, to talk to their customers in a relevant way
  • Key examples of what not to do as customers are becoming increasingly numb to marketing messaging

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Battling B2B Lead Gen Backlash

April 26, 2018 - 4:00 PM - 4:40 PM

Hosted by gyro & LinkedIn




Madhur Aggarwal

Madhur Aggarwal

SVP Digital, SAP

Mike Romoff

Mike Romoff

Head of Global Agency and Channel Sales, LinkedIn

Jillian Ryan

Jillian Ryan

Senior B2B Analyst, eMarketer

Mark Witthoefft

Mark Witthoefft

Head of Planning, gyro