#SMWNYC

May 5-7, 2020




Beneath the Hidden Psychology of Social Networks

Hosted by Social Media Week

  • Wednesday, May 6, 2020

  • 10:05 AM - 10:30 AM

  • Venue: Sheraton Times Square

  • Track: Audience and Data



Social media has captured our collective attention unlike any technology before it, but rarely do we ask ourselves, “Why?” According to Joe Federer’s upcoming book, The Hidden Psychology of Social Networks, the answer lies in evolutionary biology and Freudian psychology.

In this session, Joe Federer, Author and Former Head of Brand Strategy at Reddit will draw on over a decade of building social media teams to illustrate the importance of understanding user mindset in different digital environments with campaigns that have defined best practices for platforms like Facebook, Instagram, Twitter, Pinterest, and Reddit.

Attendees will learn:

  • How to get inside the mind of an audience member to drive better and deeper engagement
  • How to meaningfully differentiate brands’ social presences to optimize participation in different social networks
  • How to apply real world applications of successful frameworks using examples from brands at the forefront of social media marketing

Event Location



Social Media Week

Beneath the Hidden Psychology of Social Networks

May 6, 2020 - 10:05 AM - 10:30 AM

Hosted by Social Media Week




Joe Federer

Joe Federer

Author, The Hidden Psychology of Social Networks