#SMWNYC

May 5-7, 2020




Beyond the Meme: How to Develop Breakthrough Social Content that Matters

Hosted by WP Narrative_

  • Friday, April 27, 2018

  • 12:15 PM - 12:55 PM

  • Venue: Sheraton Times Square: Stage 2

  • Track: Social Content



Everyone wants their meme to go viral. And many do. But beyond the pure megaphone aspect of social media, which often devolves into shouting matches that highlight the worst of everyone, there’s room for deeper discussion.

In this panel, producer Will Packer (“Girls Trip” and “Straight Outta Compton”), joins Tricia Clarke-Stone, CEO, WP Narrative_, and activist Michael Skolnik to discuss how brands and publishers can create social content that’s respectful to all sides, captures attention and has lasting impact. Specifically, the session will explore powerful case studies that will provide inspiration and actionable lessons to attendees.

Attend this session and learn:

  • Successful strategies for creating meaningful social content around sensitive (but important) issues
  • How technology can be used to service new storytelling methods
  • Strategies for generating organic interest and buy-in from tastemakers, celebrities, political figures, artists and activists

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Beyond the Meme: How to Develop Breakthrough Social Content that Matters

April 27, 2018 - 12:15 PM - 12:55 PM

Hosted by WP Narrative_




Tricia Clarke-Stone

Tricia Clarke-Stone

CEO, WP Narrative_

tricia002
Kerri Kelly

Kerri Kelly

Founder, CTZNWELL

Michael Skolnik

Michael Skolnik

CEO, The Soze Agency

Emil Wilbekin

Emil Wilbekin

Journalist, Not Available