Everyone wants their meme to go viral. And many do. But beyond the pure megaphone aspect of social media, which often devolves into shouting matches that highlight the worst of everyone, there’s room for deeper discussion.
In this panel, producer Will Packer (“Girls Trip” and “Straight Outta Compton”), joins Tricia Clarke-Stone, CEO, WP Narrative_, and activist Michael Skolnik to discuss how brands and publishers can create social content that’s respectful to all sides, captures attention and has lasting impact. Specifically, the session will explore powerful case studies that will provide inspiration and actionable lessons to attendees.
Attend this session and learn:
- Successful strategies for creating meaningful social content around sensitive (but important) issues
- How technology can be used to service new storytelling methods
- Strategies for generating organic interest and buy-in from tastemakers, celebrities, political figures, artists and activists
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.