It’s been a volatile year in advertising. Ad fraud feels rampant, consumers are warier than ever as to how their data is being leveraged by tech companies, and advertisers are scrambling to provide transparency and positive user experience.
When blockchain came on the scene last year, it seemed like a silver bullet to several of the industry’s woes. How have brands and agency partners leveraged this nascent technology in their campaigns, and what are the lessons that have been learned along the way?
Attend this session and learn:
- Insight on how blockchain impacted the industry in 2018
- How brands and agency partners leverage blockchain in campaigns
- How to provide transparency as advertisers