Every article about millennials tells us that they are powering the “experience economy,” craving events and interactions over material goods. They save up and line up for experiences, and brands have heard the call, pouring more and more resources into experiential marketing.
But while experiential should be in its renaissance, we find it at its worst. Instead of interesting, memorable, and emotional interactions, many are just glorified social content studios, labeled as experiences.
In this session MKG will discuss brand experiences that are organically shareable vs. those designed solely for sharing and will explore the current landscape and ultimately, where we go from here.
Attend this session and learn:
- The difference between a memorable experience and a shareable one
- How to leverage and optimize social media while still putting the user experience first
- How to value experiences beyond just a social media metric