#SMWNYC

Apr 30 - May 2




Your Brand, Their Story: Exploring the shift in content creation and consumption

Hosted by Wattpad

friday, February 26, 2016

9:00 AM - 9:50 AM

SVA Theatre (EDU Stage)

Entertainment, experience, and authentic engagement can transform brands in the eyes of fans. Today’s millennials are hungry for stories that are relevant to them. They don’t want to be sold to, they want to be active participants with a direct connection to their favorite brands. This year Wattpad introduced Brand Stories to do just that.

The world’s top brands leverage the invisible lines of connection between influencers, fans, and brand on Wattpad to create an experience that drives engagement time and meaningful connections, not click throughs.

In this session, a Wattpad executive will bring together a leading brand and fans-turned-influencers to discuss what it takes to engage millennials in today’s TL;DR world. They’ll discuss insights on community management, the power of social influence, and how mobile technology facilitates ‘advertainment’.

Audience takeaways:

  • How to use content/stories to reach and engage with a millennial audience
  • Best practices in audience-first entertainment
  • How to be a welcomed entertainer vs. an unwelcomed sales person
  • How to let people play with your brand
  • How to you find and work with the right influencers

Event Location



Social Media Week

Your Brand, Their Story: Exploring the shift in content creation and consumption

February 26, 2016 - 9:00 AM - 9:50 AM

Hosted by Wattpad




Erin Doyle

Erin Doyle

Creative Director, VaynerMedia

Kevin Fanning

Kevin Fanning

Writer / Influencer, Wattpad Author

Sam Olstein

Sam Olstein

Global Innovation Lead, General Electric

Suzanne Spence

Suzanne Spence

Head of Brand Partnerships , Wattpad

Bachir Zeroual

Bachir Zeroual

Global Director, Marketing Ventures, The Coca-Cola Company