The power in media has decidedly shifted from networks to individuals and we have officially entered the golden age of celebrity influence. Now the involvement of major celebrities in music, sports, and entertainment have gone beyond endorsements to innovative partnerships which have created billion dollar companies like Beats By Dre and Jessica Alba’s The Honest Company.
Perhaps no celebrity has been more impactful in the world of celebrity influence than Rev Run, one of the founding members of Run DMC, a group of artists who helped usher in hip-hop music into America’s mainstream. In 1986 the hit song “My Adidas” was the first mainstream song which infused a well-known brand into its lyrics. This would lead to hip hop’s first major endorsement deal with Adidas which included a $1 Million fee and a custom sneaker line. Since then, Rev Run has rocketed to stardom in the space of celebrity influence which includes an upcoming series on Netflix. In 2016, Run DMC became the first rap act to receive a Grammy Lifetime Achievement Award.
In this unique session, marketing entrepreneur Matt Britton, Founder & CEO of Suzy and an early innovator in influencer marketing, will host a wide-ranging discussion with Rev Run exploring the origins, current state, and future outlook of celebrity influence.
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.