In this session, Neil Waller–CEO and Co-founder of Whalar, the Cannes Lions-winning influencer marketing solution–discusses a hot topic in influencer marketing: transparency and accountability. Through industry-leading technology, talent, and creativity, Whalar believes influencer marketing can be accountable to clients’ business goals. This session will focus on ways brands can approach influencer marketing in order to make it accountable, including: working with only the most trustworthy creators, ensuring brand safety and reducing risk, and measuring the efficacy of this fast-growing channel.
Attend this session and learn:
- How to achieve accountability in influencer marketing
- How to approach influencer in the age of brand safety concerns and risk
- How to transparently measure influencer marketing campaigns