A brand’s ability to create its own content is key in its social performance. When brands create studios and hire creative talent, it allows them to control the brand narrative and push their creative content out quickly and efficiently and T-Mobile’s social power stems on their ability to do just that.
In this session, Michael Miller, VP Creative Experience and Social Media at T-Mobile, will discuss how T-Mobile’s content studio is changing the way brands work with agencies, but also changing the culture of brand marketing within T-Mobile, and the future of Brand/Agency relationships.
Attend this session and learn:
- How to tell better brand narratives
- Creating effective content more efficiently
- Defining cross-channel storytelling success