#SMWNYC

May 5-7, 2020




Building a Social Enterprise: Why Doing Good is Great for Business in the Real World and Online

Hosted by John's Crazy Socks

  • Wednesday, May 6, 2020

  • 9:15 AM - 9:55 AM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity



In this session, the father and son team of Mark and John Cronin, founders of John’s Crazy Socks, will discuss how they experienced unprecedented growth in a saturated market by leveraging viral events online, gaining national media coverage and creating a unified workplace. They’ll also describe how they market online and how they forge authentic relationships through the simple act of spreading positive messages through including hand written notes with their orders.

Attend this session and learn:

  • The good, the bad, and the gully of viral video and social media events: dos and don’ts
  • How to build a community that is more than customers alone
  • How to build a brand narrative that binds your company’s mission with a social mission that resonates

Event Location



Social Media Week

Building a Social Enterprise: Why Doing Good is Great for Business in the Real World and Online

May 6, 2020 - 9:15 AM - 9:55 AM

Hosted by John's Crazy Socks




John Cronin

John Cronin

Co-Founder, John's Crazy Socks

JohnsCrazySocks
Mark Cronin

Mark Cronin

Co-Founder, John's Crazy Socks

JohnsCrazySocks