In this session, the father and son team of Mark and John Cronin, founders of John’s Crazy Socks, will discuss how they experienced unprecedented growth in a saturated market by leveraging viral events online, gaining national media coverage and creating a unified workplace. They’ll also describe how they market online and how they forge authentic relationships through the simple act of spreading positive messages through including hand written notes with their orders.
Attend this session and learn:
- The good, the bad, and the gully of viral video and social media events: dos and don’ts
- How to build a community that is more than customers alone
- How to build a brand narrative that binds your company’s mission with a social mission that resonates