9:30 AM - 10:10 AM
Hosted by Diageo
Sheraton New York Times Square Hotel: Stage 1 811 7th Avenue New York NY 10019
Diageo is a global leader in beverage alcohol that counts some of the largest and most celebrated spirits brands in the world in its impressive portfolio. During a point in time in which nearly every industry is facing increased pressures to be more efficient and relevant in the eyes of consumers, Diageo is making significant strides to future-proof its organization.
In this intimate fireside chat, James Thompson, Chief Marketing & Innovation Officer of Diageo North America, shares how the company is leaning on data and insights to bring its brands closer to their consumers. By monitoring trends, evolving processes and best practices, and reimagining creativity for a new era, he will share how Diageo and its brands are complementing the cultural landscape without defying it.
Venue & Location
Sheraton New York Times Square Hotel: Stage 1811 7th Avenue
New York, NY 10019