Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

Hosted by Diageo

wednesday, April 25, 2018

9:30 AM - 10:10 AM

Sheraton New York Times Square Hotel

Stage 1

Diageo is a global leader in beverage alcohol that counts some of the largest and most celebrated spirits brands in the world in its impressive portfolio. During a point in time in which nearly every industry is facing increased pressures to be more efficient and relevant in the eyes of consumers, Diageo is making significant strides to future-proof its organization.

In this intimate fireside chat, James Thompson, Chief Marketing & Innovation Officer of Diageo North America, shares how the company is leaning on data and insights to bring its brands closer to their consumers. By monitoring trends, evolving processes and best practices, and reimagining creativity for a new era, he will share how Diageo and its brands are complementing the cultural landscape without defying it.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

April 25, 2018 - 9:30 AM - 10:10 AM

Hosted by Diageo




Jenny Rooney

Jenny Rooney

Editor of the CMO Network, Forbes

James Thompson

James Thompson

Chief Marketing & Innovation Officer, Diageo North America