Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

9:30 AM - 10:10 AM

Hosted by Diageo

Sheraton New York Times Square Hotel: Stage 1 811 7th Avenue New York NY 10019




Diageo is a global leader in beverage alcohol that counts some of the largest and most celebrated spirits brands in the world in its impressive portfolio. During a point in time in which nearly every industry is facing increased pressures to be more efficient and relevant in the eyes of consumers, Diageo is making significant strides to future-proof its organization.

In this intimate fireside chat, James Thompson, Chief Marketing & Innovation Officer of Diageo North America, shares how the company is leaning on data and insights to bring its brands closer to their consumers. By monitoring trends, evolving processes and best practices, and reimagining creativity for a new era, he will share how Diageo and its brands are complementing the cultural landscape without defying it.


Venue & Location

Sheraton New York Times Square Hotel: Stage 1

811 7th Avenue
New York, NY 10019





Social Media Week

9:30 AM - 10:10 AM

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

#SMWNYC






  • James Thompson

    James Thompson

    Chief Marketing & Innovation Officer

    Diageo North America

    JamesThompson1