May 5-7, 2020


Building Your Paid Social Strategy From Scratch [Session 3]

Hosted by Social Media Week

  • Date: Tuesday, May 5, 2020

  • Time: 11:45 AM - 12:30 PM

  • Venue: Sheraton Times Square

  • Track: Paid Media Models

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You have a product/service that you know will take off. If only you can find the audience to see it. Instagram, Twitter, LinkedIn and the other social platforms dominate consumer’s attention, and in the world of pay to play ads you need to be on top of your game. So how can you effectively build a paid marketing strategy from scratch?

Join this session with Quaison Carter, Managing Director of Built Within – a full-service marketing agency that’s taken the paid social strategy for several well-known brands from brand new to millions in revenue via paid ads. Learn First Principle Thinking for your social strategy while walking away with tactics that you could apply to jump-start your business KPIs.

Attend the session and learn:

  • The principles of Biddable Media Strategy
  • Actionable tactics for already running campaigns
  • How to identify which social channels are right for you
  • An understanding of the social competitive landscape

Social Media Week

Building Your Paid Social Strategy From Scratch [Session 3]

May 5, 2020 - 11:45 AM - 12:30 PM

Hosted by Social Media Week

Quaison Carter

Quaison Carter

Managing Director, Built Within