Business Intelligence is the ability to take quantitative and qualitative data on traditional and social media and translate it into accessible and actionable information. It can improve the customer experience through listening around new products and services as well as enhance the overall customer experience. While it can give valuable insights into how your customers react in the marketplace, it also serves as an early warning system, helping companies and organizations understand problems before they become a full blown crisis.
In this session, case studies will demonstrate how business intelligence can be used to respond to natural disasters, crisis management, and new products and services.
Attend this session and learn:
- How to navigate the waters of new program development: internal advocacy – demonstrating your worth
- How data can serve differing constituencies
- The difference between PR and BI