#SMWNYC

May 5-7, 2020




Building a Great Social Presence the Resourceful Way, presented by BuzzFeed

Hosted by Buzzfeed

wednesday, February 24, 2016

11:00 AM - 11:50 AM

SVA Theatre (EDU Stage)

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

This event is targeted both at social media editors and their employers, and will include a short presentation via PowerPoint, along with a Q&A. Some of the biggest mistakes we see in media are caused by an outdated way that brands and publishers look at their social talent.

Participants will leave with a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget.

Event Location



Social Media Week

Building a Great Social Presence the Resourceful Way, presented by BuzzFeed

February 24, 2016 - 11:00 AM - 11:50 AM

Hosted by Buzzfeed




Summer Anne Burton

Summer Anne Burton

Editorial Director, Distributed, BuzzFeed

Rachel Christensen

Rachel Christensen

Managing Social Media Editor, BuzzFeed

Register Your 2020 Interest



Register Your Interests

Register your interest for Social Media Week New York (#SMWNYC) to be the first to:

  • Hear the latest speaker announcements
  • Be notified of agenda releases
  • Receive exclusive offers straight to your inbox