May 5-7, 2020

Campaigning For Good in a Multimedia and Multi-Movement Age

Hosted by Comic Relief USA

  • Tuesday, May 5, 2020

  • 4:35 PM - 5:15 PM

  • Venue: Sheraton Times Square

  • Track: Society and Culture

Today, U.S. consumers are spending more time than ever on mobile devices, with over 75% of that time spent toggling between apps. In this digitally-immersive world, nonprofits and their corporate partners need to meet consumers on the platforms where they engage, but with each new platform, a host of new considerations and challenges arise.

In this session, Alison Moore, CEO of Comic Relief USA, will be joined by leaders in the social good and digital spaces to discuss how Comic Relief USA and other organizations are leaning into digital platforms like Alexa, Tiltify, TikTok, Twitch and YouTube to reach emerging audiences and leverage frictionless giving opportunities, as well as the important role that such platforms play in the success of campaigns such as Red Nose Day – which has raised over $190 million to end child poverty and has helped over 16 million children in need since 2015.

Attend this session and learn:

  • How to engage with new platforms and how to integrate them into fundraising and communications strategies for social good campaigns
  • Digital techniques and strategies that have impacted Red Nose Day’s success year after year and how you can bring these approaches to your business
  • How to balance traditional giving avenues while also integrating new platforms and channels

Event Location

Social Media Week

Campaigning For Good in a Multimedia and Multi-Movement Age

May 5, 2020 - 4:35 PM - 5:15 PM

Hosted by Comic Relief USA

Alison Moore

Alison Moore

CEO, Comic Relief USA