#SMWNYC

May 5-7, 2020




Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Hosted by imperson

tuesday, April 24, 2018

2:00 PM - 2:40 PM

Sheraton Times Square

Stage 3

In April 2017, National Geographic wanted to generate buzz of their new show “Genius” and decided to create an extended interactive experience for the show. Opting for a conversational approach, 360i partnered with imperson to bring Albert Einstein back to life via chatbot.

The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers. But does this mean they belong in your marketing and sales stack?

In short — yes! In this entertaining case study of the Genius bot, Seth Greenfield, the designer who builds bots on social media platforms like Facebook Messenger, Twitter, Kik, and Skype, will share everything you need to know about the value and opportunities of chatbots and how you can leverage this emerging technology. He’ll dive into the current tech trends in chatbots, how brands are using them in their sales and marketing efforts, how to properly set chatbot goals, and how to ensure authenticity in voice through free-flowing dialogue.

Attend this session and learn:

  • A deep dive into National Geographic’s chatbot journey, with insights into why bots are the next big thing in sales and marketing
  • How to create a chatbot that embodies your brand’s voice and personality through text, voice, and video chatbot experiences
  • What chatbots can do for your marketing and sales efforts and how to personalizing the customer journey at scale

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

April 24, 2018 - 2:00 PM - 2:40 PM

Hosted by imperson




Seth Greenfield

Seth Greenfield

CEO & Co-Founder, imperson

Layne Harris

Layne Harris

VP, Head of Innovation Technology, 360i

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