#SMWNYC

May 5-7, 2020




Changing the Status Quo through Fun and Authenticity, with the CMO of Shake Shack

Hosted by

wednesday, May 1, 2019

9:50 AM - 10:30 AM

Sheraton Times Square

Stage 1

In early February, Shack Shack a beloved NYC “fine casual” restaurant that has been disrupting its category since it first launched in 2001, appointed its first CMO, Jay Livingston.

Jay was formerly CMO at BARK a monthly themed subscription of all-natural treats and clever toys for dogs and before that a senior global marketing executive at Bank of America.

During this fireside conversation you will learn how Jay and his team thinks about customer-centric marketing, the role of data in shaping the customer experience and how digital and social media is used to create a more personalized delivery service for their guests.

Event Location



Social Media Week

Changing the Status Quo through Fun and Authenticity, with the CMO of Shake Shack

May 1, 2019 - 9:50 AM - 10:30 AM

Hosted by




Tanya Dua

Tanya Dua

Senior Reporter, Business Insider

Jay Livingston

Jay Livingston

Chief Marketing Officer, Shake Shack