Less than two decades ago, targeted, individualized advertisement was the stuff of science fiction. But yesterday’s sci-fi is today’s real life, and marketers need to adapt. Consumers expect personalization from brands, and that means that they cannot continue to adhere to rigid definitions of brand voice. Brands are perceived differently by each and every individual, so why not advertise that way? In this session, VaynerMedia CCO Steve Babcock will discuss how data allows us to create content for—and with—the individual consumer.
Attend this session and learn:
- How can brands leverage the niches and bubbles that today’s consumers inhabit to make real connections?
- How can brands translate their voice for different platforms, audiences, and individuals?
- Is there such a thing as “mass market” anymore?