#SMWNYC

May 5-7, 2020




Content to Commerce: How Social Grew Up to Drive What We Buy

Hosted by Weber Shandwick

wednesday, April 25, 2018

10:40 AM - 11:00 AM

Sheraton Times Square

Stage 1

Back in the early days of social, platforms were seen as a means for driving top of funnel brand metrics like awareness—but they weren’t taken seriously as a legitimate driver of e-commerce. Flash forward to today and players like Instagram and Pinterest are evolving to take consumers from content discovery and inspiration to purchase.

In this session, Obele Brown West, Executive Vice President and Client Experience Digital & Innovation Lead at Weber Shandwick, will explain what’s behind the emergence of social as an e-commerce engine and what marketers need to know about using social to drive sales.

Attend this session and learn:

  • How the shopping experience has shifted in the face of digital media and smartphone technology, and what that means for commerce on the whole
  • How platforms are evolving their ad products and consumer experiences to accommodate for bottom of the funnel marketing objectives
  • The tools marketers should implement to lean into the content-to-commerce opportunity
  • Global case studies that showcase how Weber Shandwick has partnered with clients to take advantage of new opportunities in social commerce

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Content to Commerce: How Social Grew Up to Drive What We Buy

April 25, 2018 - 10:40 AM - 11:00 AM

Hosted by Weber Shandwick




Obele Brown-West

Obele Brown-West

Executive Vice President, Client Experience Digital & Innovation Lead, Weber Shandwick

Register Your 2020 Interest



Register Your Interests

Register your interest for Social Media Week New York (#SMWNYC) to be the first to:

  • Hear the latest speaker announcements
  • Be notified of agenda releases
  • Receive exclusive offers straight to your inbox