Back in the early days of social, platforms were seen as a means for driving top of funnel brand metrics like awareness—but they weren’t taken seriously as a legitimate driver of e-commerce. Flash forward to today and players like Instagram and Pinterest are evolving to take consumers from content discovery and inspiration to purchase.
In this session, Obele Brown West, Executive Vice President and Client Experience Digital & Innovation Lead at Weber Shandwick, will explain what’s behind the emergence of social as an e-commerce engine and what marketers need to know about using social to drive sales.
Attend this session and learn:
- How the shopping experience has shifted in the face of digital media and smartphone technology, and what that means for commerce on the whole
- How platforms are evolving their ad products and consumer experiences to accommodate for bottom of the funnel marketing objectives
- The tools marketers should implement to lean into the content-to-commerce opportunity
- Global case studies that showcase how Weber Shandwick has partnered with clients to take advantage of new opportunities in social commerce
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.