When “The Daily Show” re-launched with new host Trevor Noah, they were careful to consider who their new audience would be and where to reach them. The show has reinvented itself as a multiplatform franchise, constantly looking for new opportunities in how to package and distribute comedy. The social strategy acknowledges the fast pace of today’s media cycle and takes advantage of the constant ability to put out a TDS take for our audience. We offer up a combination of original content created exclusively for social platforms as well as content sourced from episodes of the show. Join Comedy Central’s VP of multiplatform content strategy, “The Daily Show’s” producers and correspondents for an in-depth discussion about the daily conversation that happens between the show and its fans on social media.
Apr 24-27 - Sheraton Times Square Hotel
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