#SMWNYC

May 5-7, 2020




Crazy in Love: Building a Beloved Brand

Hosted by The Dodo

  • Thursday, May 7, 2020

  • 9:15 AM - 9:55 AM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity



Consumer attention continues to fragment across numerous platforms and feeds are filled with limitless content from friends, family, publishers and brands. How do you stand out? How do you make content that not only stops thumbs from scrolling, but goes a step further and gets a “love” reaction? How does your brand build loyal followings across multiple platforms and become truly loved?

In this session, dive deep with The Dodo’s President, YuJung Kim, into the science behind how to make audiences ‘love’ a video; tactics for efficiently programming across a multitude of platforms; and how to turn that ‘love’ into a loyal community.

Attend this session and learn:

  • Why content is king and context is queen. An audience and platform-tailored approach to content creation will win viewers’ hearts
  • How to stay true to your brand identity and ethos while scaling your brand
  • How to leverage data to better inform your creatives on which content resonates with audiences and why

Event Location



Social Media Week

Crazy in Love: Building a Beloved Brand

May 7, 2020 - 9:15 AM - 9:55 AM

Hosted by The Dodo




YuJung Kim

YuJung Kim

President, The Dodo