SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.
Society today has access to more technology than ever, but with an almost overwhelming number of digital touch points comes issues with transparency and authenticity. Consumers use digital technology as a connective tissue to the ideas, people and brands that they interact with in real life. Instead of simply buying a product in store, you now follow them on Twitter and respond to polls in their Instagram stories, engaging with brand content in the same way as you interact with your actual friends. As brands act and function more like humans, how do community managers build an authentic and consistent brand voice across all channels?
In this session, join Nate Skinner, Co-Managing Director and Head of Strategy at Stink Studios, who will explore the importance of a consistent community management strategy and ways social managers can replicate these techniques to their specific audiences.
Attend this session and learn:
- How to activate a global brand for a local market
- How to turn fans into evangelists through content promotion
- How to utilize different communication styles on different platforms while retaining a brand voice