#SMWNYC

May 5-7, 2020




Creating #FOMO: How to Maximize your Live Experience [Session 2]

Hosted by Superfly

  • Wednesday, May 6, 2020

  • 10:30 AM - 11:15 AM

  • Venue: Sheraton Times Square

  • Track: Audience and Data



SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Live experiences are shaping how the world plays and connects with each other — but for brands to achieve ROI, these experiences must extend beyond the physical event. At a glance, the process involves creative prep-work including strategically building a team to execute real-time content for your event.

In this session, Ross DeFilippis and Lauren Guss of the experience company, Superfly (creators of Bonnaroo, Outside Lands and Clusterfest), share insights they’ve learned from creating some of the world’s most impactful live experiences and how brands can execute engaging social content to effectively maximize their live experience investment.

Attend this session and learn:

  • How to designing a share-worthy experience that provides value to your audience
  • How to incentivize your audience to create UGC
  • How to justify your experiential investment through social KPIs

Event Location



Social Media Week

Creating #FOMO: How to Maximize your Live Experience [Session 2]

May 6, 2020 - 10:30 AM - 11:15 AM

Hosted by Superfly




Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

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Lauren Guss

Lauren Guss

VP, Client Services, Superfly