#SMWNYC

May 5-7, 2020




Creating Social Gold: The Art of Platform Specificity

Hosted by That Lot

wednesday, April 25, 2018

11:30 AM - 12:10 PM

Sheraton Times Square

Stage 3

To succeed on social, you need to understand platforms. You need to be on the right platforms, you need to make the right content for the right platforms, and you need to engage with right people in the right way on the right platforms.

Join David Schneider and David Levin, Creative Directors of the UK agency That Lot, to explore platforms, platform specificity and native innovation. Schneider and Levin will share case studies from clients like Channel 4, Nat Geo, Jamie Oliver and The Voice, and discuss how platform-led brands and broadcasters nailing it on social in creative, highly-engaging ways. Dress code: platforms.

Attend this session and learn:

  • The specific demands of different social media platforms
  • What’s working on different platforms through real world case studies
  • Shortcuts to innovation and originality on social

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Creating Social Gold: The Art of Platform Specificity

April 25, 2018 - 11:30 AM - 12:10 PM

Hosted by That Lot




David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot