#SMWNYC

May 5-7, 2020




Creativity Meets Brand Outcomes: There is Where the Magic Happens

Hosted by WHOSAY

wednesday, April 25, 2018

10:20 AM - 11:00 AM

Sheraton Times Square

Stage 2

Creativity is one of the most underrated and taken for granted components of advertising. Creative advertising content gets attention and stops thumbs. This is where influence marketing can provide the most value when done right.. It’s use of talent driven creative means that the content has the highest potential to be useful, funny, inspiring, relatable, emotional and, most importantly, engaging.

Join WHOSAY CEO Steve Ellis, with special guests Charlie Todd, Improv Everywhere, and Matt Patrick, Game Theory for a practical expose about using creativity to execute content marketing campaigns that overcome the challenges faced by advertisers in ad-blockers, shortened attention spans, ad fraud, and brand safety.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

Event Location



Social Media Week

Creativity Meets Brand Outcomes: There is Where the Magic Happens

April 25, 2018 - 10:20 AM - 11:00 AM

Hosted by WHOSAY




Steve Ellis

Steve Ellis

CEO & Founder, WHOSAY

Matthew Patrick

Matthew Patrick

Creator and Narrator, Game Theory, YouTube series

matpatgt
Charlie Todd

Charlie Todd

Founder, Improv Everywhere

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