Social media has become a given when it comes to brands engaging consumers. But savvy brand marketers use social technology to hone in on their audience and create the perfect interaction to overcome barriers, build advocacy and drive business goals. Learn how to take real-time marketing to the next level and start affecting your bottom line.
Industry leaders, including former director of social media at Dell, former global head of social media at Ford Motor Company, global evangelist at Sprinklr and the managing director of digital strategy and innovation at MMC will guide attendees on how to:
- Use social listening to understand their target’s needs and the barriers to them trying, buying and loving a product
- Engage with consumers in a way that will add real value to their lives without feeling like SPAM
- Build an army of brand advocates and drive business goals