#SMWNYC

May 5-7, 2020




Data, Strategy, and Content - Oh My!

Hosted by Meltwater Social

wednesday, May 1, 2019

2:40 PM - 3:20 PM

Sheraton Times Square

Stage 2

Every year social media continues to dominate and influence the way company’s engage with their customer, increase brand awareness, and uncover insights using social listening. By having the right tool can make everything key when it comes to social.

Social and digital expert, Jason Maldonado of MailChimp, will share how Meltwater Social, formerly Sysomos, powers the marketing and customer support team to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Attend this session and learn:

  • Integrating social listening & engagement to maximize business impact
  • Why data is King – not content
  • How to connect with your clients on a personal level – fun GIFs!!

Event Location



Social Media Week

Data, Strategy, and Content - Oh My!

May 1, 2019 - 2:40 PM - 3:20 PM

Hosted by Meltwater Social




Jeannette Arrowood

Jeannette Arrowood

Global Growth Director, Meltwater Social

Jason Maldonado

Jason Maldonado

Senior Manager, Social Media, MailChimp