#SMWNYC

May 5-7, 2020




The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

Hosted by Genuine

tuesday, February 24, 2015

10:00 AM - 11:00 AM

Jack Morton Worldwide/Genuine Interactive-NYC

With video content, Facebook is the new broadcast…with benefits. The big question many leading brands and marketers are trying to answer is how can they create impactful video with broadcast quality in a digital-first environment. Genuine aims to present what leading brands they’ve partnered with like Lysol and Amope are doing to create great social content in video that has the ability to scale, and how reshaping your team’s mindset to think more like digital-first agencies and less like traditional broadcasters can improve performance and engagements.

Genuine’s Executive Creative Director, Chris Pape will join a panel with RB Amope’s Senior Brand Manager, Kavitha Sekhar, and RB Lysol’s Brand Manager, Kevin Truong. Moderating this panel will be Leesa Wytock, VP, Head of Digital at Jack Morton Worldwide.

Target Audience: Leading traditional brand broadcasters who want to create more nimble social media based video campaigns.

Please RSVP for building access. 

Key Take Aways for attendees:

  • Facebook is just as effective as broadcast when used properly and when content is created with the right mindset.
  • Brands can create great content in a digital-first environment, but the content must be different than what is used for broadcast vs. social platforms.
  • Video content created for Facebook has the scale of broadcast – it’s just a different tactic and strategy that requires a Digital-First approach.

About Genuine

Genuine is a full-service digital agency that builds digital brands by successfully combining business goals and engagement strategies to create game-changing experiences in a digital-first era. Genuine partners with clients in a range of industries including CPG, financial services, B2B Tech, pharma/bio-tech, healthcare, and more.

Following the acquisition by Jack Morton Worldwide, an IPG Company, Genuine maintains its headquarters in Boston with offices now in Chicago, NYC, and San Francisco.

Event Location



Social Media Week

The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

February 24, 2015 - 10:00 AM - 11:00 AM

Hosted by Genuine




Chris  Pape

Chris Pape

Executive Creative Director/Founder, Genuine

Leesa Wytock, VP, Head of Digital, Jack Morton Worldwide

Leesa Wytock, VP, Head of Digital, Jack Morton Worldwide

VP, Head of Digital, Jack Morton Worldwide