#SMWNYC

Apr 30 - May 2




Digital Storytelling Footprints: Substance vs Fluff

Hosted by Leo Burnett

tuesday, April 30, 2019

3:30 PM - 4:10 PM

Sheraton New York Times Square Hotel

Given the explosion of digital platforms, brands have to carefully navigate their journey across the ecosystem of video, AR, VR, social media and in-store experiences. Not only is the sequencing and timing of the messages critical, but its consistency with the brand’s purpose across digital and IRL platforms is vital for authenticity. Hear from the world’s leading brands who are winning the hearts and minds of consumers with stories that penetrate and reverberate long after the campaign is done.

Attend this session and learn:

  • How to strategically craft your social media content based on platform, audience and campaign objective
  • How leading global brands create a social media voice that drives stellar results
  • How brand purpose can be authentically woven into your social media master plan, ensuring deeper connection with audiences
  • How social media can be amplified by VR, AR and AI to drive greater engagement

Event Location



Social Media Week

Digital Storytelling Footprints: Substance vs Fluff

April 30, 2019 - 3:30 PM - 4:10 PM

Hosted by Leo Burnett




Edlynne Laryea

Edlynne Laryea

Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson

Karuna Rawal

Karuna Rawal

President, Groupe Client Lead, Leo Burnett

Jay Sethi

Jay Sethi

Vice President, Smirnoff & Nurture Brands Portfolio, Diageo

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll