#SMWNYC

May 5-7, 2020




Agenda

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 2]

Hosted by Social Media Week

  • Date: Tuesday, May 5, 2020

  • Time: 3:20 PM - 4:05 PM

  • Venue: Sheraton Times Square

  • Track: Audience and Data



SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Has the direct-to-consumer industry already come and gone? Rising acquisition costs, market oversaturation, skeptical VCs, and regulatory hurdles across channels have created an environment where the pay-to-play advertising model is untenable for new brands. Suddenly, the playbook needs to be rewritten again.

For no brands is this truer than those in emerging industries — from CBD to sexual wellness to health and beauty. Despite full federal support, brands in these industries are finding themselves banned across key platforms, including Facebook, Instagram, Google, and even out-of-home. For these hard-to-market products, an already-challenging environment is nearly impossible.

In this session, join Brady Donnelly, CMO at skin and wellness company Cannuka to take a closer look at how these hurdles are enforced, how to overcome them and how a transforming market, one that benefits brands with a real-world presence, may ultimately allow those in emerging markets to avoid them altogether — and thrive as a result.

Attend this session and learn:

  • How your entire brand ecosystem plays a role in campaign approval, performance, and costs across digital channels
  • How to establish a comprehensive brand presence
  • How the line between DTC and retail is once again blurring — and how brands, particularly those with hard-to-market products, can take advantage


Social Media Week

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 2]

May 5, 2020 - 3:20 PM - 4:05 PM

Hosted by Social Media Week




Brady Donnelly

Brady Donnelly

CMO, Cannuka