#SMWNYC

May 5-7, 2020




Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy

wednesday, May 1, 2019

5:15 PM - 5:55 PM

Sheraton Times Square

Stage 2

Creative agency Movement Strategy and Under Armour have worked together to create productions that are social-first, differentiating their content from other brands whose concepts are explicitly selling product and executed for TV, print, or the traditional 30-second spot. As production costs are high, and audiences aware that they are being sold to, brands need to ensure that the content they deliver is something viewers actually want to consume.

This session will dive into the social-first approach, where brands optimize their production methods based on the social platforms they plan to activate on.

Attend this session and learn:

  • How to strategize social-first tactics that can significantly increase engagement and viewership rates across multiple channels
  • New production best practices specifically designed for social
  • Effective case studies where success was found with new production models

Event Location



Social Media Week

Ditching Traditional Production Models to Create Effective, Social-first Content

May 1, 2019 - 5:15 PM - 5:55 PM

Hosted by Movement Strategy




Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

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