#SMWNYC

May 5-7, 2020




The Dodo: Tapping Into Our Universal Love of Animals to Dominate Social Media

Hosted by The Dodo

  • Tuesday, April 24, 2018

  • 4:00 PM - 4:40 PM

  • Venue: Sheraton Times Square: Stage 2

  • Track: Social Content



Social media has entered into a new chapter in which consumers’ feeds are inundated with divisiveness and toxicity, but new digital-first publishers are establishing models to break the trend. Enter the female founded media company, The Dodo. By tapping into our universal appreciation for animals, The Dodo is creating fun, positive, authentic, and meaningful content that entertains while bringing people closer to animals and to each other.

In this fireside chat, attendees will hear from Izzie Lerer, Founder and Chief Creative Officer, and YuJung Kim, President, on how they’ve grown The Dodo into the No. 1 animal brand globally on social and a top five media creator cross-platform in the U.S. (Source: Tubular). They’ll share lessons learned on the path to amassing more than 2 billion monthly video views across Snapchat Discover, Instagram, Facebook, and Twitter and creating the most successful Facebook Watch show by a media brand.

Attend this session and learn:

  • How to identify a content whitespace in what seems like a saturated market
  • How to use audience data insights to help inform new programming initiatives and vertical launches
  • How to ensure brand consistency across multiple social platforms

Event Location



Social Media Week

The Dodo: Tapping Into Our Universal Love of Animals to Dominate Social Media

April 24, 2018 - 4:00 PM - 4:40 PM

Hosted by The Dodo




Kerry Flynn

Kerry Flynn

Platforms Reporter, Digiday

YuJung Kim

YuJung Kim

President, The Dodo

Izzie Lerer

Izzie Lerer

Founder and Chief Creative Officer, The Dodo