Don’t Call Snapchat a Social Media Platform

Hosted by Sweet

tuesday, February 28, 2017

3:45 PM - 4:10 PM

TimesCenter: Stage One

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal.

Overseeing all editorial and advertising initiatives for the first media brand born on Snapchat Discover that has successfully captured the attention of the coveted millennial audience, Ross has a unique lens on how the platform is evolving and how to best leverage its features.

In this talk Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

Event Location



Social Media Week

Don’t Call Snapchat a Social Media Platform

February 28, 2017 - 3:45 PM - 4:10 PM

Hosted by Sweet




Jason Abbruzzese

Jason Abbruzzese

Business Reporter, Mashable

Ross Clark

Ross Clark

VP / GM , Sweet - Snapchat Discover Channel