Don’t Call Snapchat a Social Media Platform

3:45 PM - 4:10 PM

Hosted by Sweet

TimesCenter: Stage One 242 W 41st St New York NY 10036




Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal.

Overseeing all editorial and advertising initiatives for the first media brand born on Snapchat Discover that has successfully captured the attention of the coveted millennial audience, Ross has a unique lens on how the platform is evolving and how to best leverage its features.

In this talk Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.


Venue & Location

TimesCenter: Stage One

242 W 41st St
New York, NY 10036













Social Media Week

3:45 PM - 4:10 PM

Don’t Call Snapchat a Social Media Platform

#SMWSnapchat






  • Jason Abbruzzese

    Jason Abbruzzese

    Business Reporter

    Mashable

    jasonabbruzzese
  • Ross Clark

    Ross Clark

    VP / GM

    Sweet - Snapchat Discover Channel

    rossdclark
Sweet

Sweet

Sweet is the first-ever brand to launch a straight-to-Snapchat Discover publication, covering the best in music, culture and style.