Although user data and performance metrics are increasingly accessible to most organizations, these types of insights are rarely used to improve engagement within online communities. Further, most digital marketing channels’ algorithms and processes are built to reward organizations that engage its users, but valuable user engagement is only demonstrated by a handful of organizations.
Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world.
Attend this session and learn:
- How to identify unique algorithmic qualities of the main social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Pinterest)
- How to employ social media tactics that will drive revenue
- How to use data-driven content marketing to build an online community
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.