#SMWNYC

May 5-7, 2020




Embracing Unexpected Storytelling

Hosted by Jam3

  • Thursday, May 7, 2020

  • 2:20 PM - 3:00 PM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity



There are many ways for brands to tell stories. In today’s climate, audiences see ads as an interruption, making meaningful and unexpected storytelling more relevant than ever.

In this session, Twitter’s Creator Content Solutions Lead, Leah Feygin, and Heather Phenix, Executive Producer from Jam3, cover the guiding principles of making organic and branded content relevant. With strategies around interactivity, genre, and format, they’ll show how to cultivate a voice and connect with audiences in ways that really resonate.

Attend this session and learn:

  • How to combine creativity and technology to drive meaningful engagement
  • How to turn consumer insights into an actionable strategy that delivers results
  • How to ideate, iterate, and test your organic content and branded content

Event Location



Social Media Week

Embracing Unexpected Storytelling

May 7, 2020 - 2:20 PM - 3:00 PM

Hosted by Jam3




Leah Feygin

Leah Feygin

Head of US Creator Content Solutions, Twitter ArtHouse, Twitter

lfeygin
Heather Phenix

Heather Phenix

Executive Producer, Jam3