Social TV is changing the way entertainment marketers understand television audiences across screens, portals, and platforms. A panel of social TV’s greatest champions and innovators will discuss how social TV insights are changing the way we create and prove value in the television business. The panel will also predict the ways social TV will affect the business of entertainment in 2015 and beyond.
Attendees will take away a greater understanding of:
- Actionable insights that can be drawn from Social TV analysis
- Social TV’s growing effect on the decision-making process within agencies and TV networks
- The opportunities for qualitative analysis created by social TV
- How emerging technologies are expanding the boundaries of social TV analysis