#SMWNYC

Apr 30 - May 2




The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

Hosted by Canvs, powered by Mashwork

wednesday, February 25, 2015

9:00 AM - 10:30 AM

Starcom MediaVest Group

Social TV is changing the way entertainment marketers understand television audiences across screens, portals, and platforms. A panel of social TV’s greatest champions and innovators will discuss how social TV insights are changing the way we create and prove value in the television business. The panel will also predict the ways social TV will affect the business of entertainment in 2015 and beyond.

Attendees will take away a greater understanding of:

  • Actionable insights that can be drawn from Social TV analysis
  • Social TV’s growing effect on the decision-making process within agencies and TV networks
  • The opportunities for qualitative analysis created by social TV
  • How emerging technologies are expanding the boundaries of social TV analysis


Social Media Week

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

February 25, 2015 - 9:00 AM - 10:30 AM

Hosted by Canvs, powered by Mashwork




Nancy Jo

Nancy Jo

Vice President Digital Strategy and Business Development, Bravo and Oxygen Media

JP Lespinasse

JP Lespinasse

Senior Director, Digital and Social Media, BET Networks

Lauren Marchbanks

Lauren Marchbanks

Research Manager, Starcom MediaVest

Jesse Redniss

Jesse Redniss

Co-Founder, BRaVe Ventures

Corey Silverman

Corey Silverman

Senior Vice President of Branded Entertainment, Corbis