From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has evolved immensely over the past decade. Today, over 100 million hours of video are consumed on Facebook daily, and smartphone users spend 45 minutes each day watching videos on their phones. With video formats constantly evolving and each social platform tracking video metrics differently, it can be difficult for advertisers to get a handle on social video advertising.
Adaptly will review:
- Use cases of newer video formats like vertical video, Instagram Stories, and livestreaming
- How to track views and understand video metrics across platforms
- Social video best practices for brands