The Evolution of Social Video

9:30 AM - 10:15 AM

Hosted by Adaptly

TimesCenter: Stage One 242 W 41st St New York NY 10036




From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has evolved immensely over the past decade. Today, over 100 million hours of video are consumed on Facebook daily, and smartphone users spend 45 minutes each day watching videos on their phones. With video formats constantly evolving and each social platform tracking video metrics differently, it can be difficult for advertisers to get a handle on social video advertising.

Adaptly will review:

  • Use cases of newer video formats like vertical video, Instagram Stories, and livestreaming
  • How to track views and understand video metrics across platforms
  • Social video best practices for brands

Venue & Location

TimesCenter: Stage One

242 W 41st St
New York, NY 10036





Social Media Week

9:30 AM - 10:15 AM

The Evolution of Social Video

#SMWAdaptly






  • Ken Blom

     

    Ken Blom

    Director, Branded Content Distribution

    Buzzfeed

    kenblom
  • Nikhil Sethi

     

    Nikhil Sethi

    Co-Founder and CEO

    Adaptly

    nsethi
  • Jeff Taylor

     

    Jeff Taylor

    Regional Product Marketing Manager

    Instagram

    JDT