In a 5,700-word status update in early 2017, Mark Zuckerberg announced that a change in Facebook’s purpose: once peddling a social network connecting friends, the new vision is to create a one-stop global community. Keenly aware that many are quick to condemn social media as intrinsically anti-social, social media leaders are working to improve tech’s ability to forge togetherness, bringing about the next phase of digitized community-building. Luckily, tech leaders aren’t the only ones adept at tackling this challenge; the advertising industry has always been a force for building community and bringing people together, aware of the potential that technology brings to that goal.
In this session, Suresh Nair, Global Chief Strategy Officer at Grey, presents the agency’s Famously Effective Business of Togetherness research, speaking to new, modern definitions of togetherness—and social media’s role in bringing us together and/or dividing our culture.
Attend this session and learn:
- How the concept of togetherness is changing, and how social technologies are responding in kind
- How to create work that generates the feelings of togetherness that people claim they need
- When should brands step up, and when should they step aside
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.