#SMWNYC

May 5-7, 2020




Focusing on the Moments that Matter: How to Blend AI, Data and Experiential Design

Hosted by Accenture

wednesday, May 1, 2019

2:40 PM - 3:20 PM

Sheraton Times Square

Stage 1

It is easy to get caught up in the technology and forget the customer. Rob Harles, Accenture’s Managing Director and Global Head of the Social Media & Emerging Channels, will discuss how putting the customer first, understanding their motivations in context and architecting solutions around them is the key to transforming your business.

In this session, Harles will cover experiential design, applied analytics, and the effective use of automation, machine learning and AI.

Attend this session and learn:

  • How to know your customer first and understand the moments that matter
  • How to use design and create digital experiences that drive strategic impact
  • How to use moments that matter in context to transform your business

Event Location



Social Media Week

Focusing on the Moments that Matter: How to Blend AI, Data and Experiential Design

May 1, 2019 - 2:40 PM - 3:20 PM

Hosted by Accenture




Robert Harles

Robert Harles

Managing Director & Global Lead, Social Media & Emerging Channels, Accenture Digital

Chetan Kumar

Chetan Kumar

Strategic Partnerships, Salesforce NA, Accenture Interactive

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