Brand safety is perhaps the most hot-button topic on the minds of marketers today. Nearly three-fourths of CMOs have reported feeling pressures to secure brand trust (source: CMO Council). At the same time, programmatic media spending continues to surge—increasing by 28% in 2017 alone, per eMarketer.
As programmatic ad buying increases, there is, in tandem, a heightened need for clearer guidelines that ensure brands receive accurate measurement and reporting and that their messages appear in brand safe environments.
In this session, you’ll hear from John Nitti, Chief Media Officer at Verizon, who will share his point of view on the three keys to brand safety in 2018 and beyond: consistency, transparency, and effectiveness. He will share insight into how Verizon, a company that is among the top digital spenders, views brand safety and how his team is taking steps to ensure their ads are placed in premium environments among contextually relevant content.