#SMWNYC

Apr 30 - May 2




Friends, Not Frenemies: Facebook and Instagram

Hosted by Adaptly

thursday, February 25, 2016

1:00 PM - 1:50 PM

SVA Theatre (EDU Stage)

Facebook is a highly effective channel for driving advertising performance at scale. And Instagram is a creatively inspiring platform, great at generating engagement – especially among millennials.

Many advertisers wonder how these two platforms coexist. Are they complementary media opportunities or stand-alone channels? How should brands be approaching their cross-channel social strategy?

Adaptly will be joined by an Instagram lead to share how advertisers can complement the strengths of each platform to achieve unprecedented success.

Event Location



Social Media Week

Friends, Not Frenemies: Facebook and Instagram

February 25, 2016 - 1:00 PM - 1:50 PM

Hosted by Adaptly




Ruth Arber

Ruth Arber

VP, Strategic Accounts, Adaptly

Josh Machiz

Josh Machiz

Chief Digital Officer, Nasdaq

Kristin Rolla Mirek

Kristin Rolla Mirek

VP, Multi-Platform Development & Marketing, TV Land at Viacom

Jessica Sherrets

Jessica Sherrets

Brand Development Lead, Instagram