#SMWNYC

May 5-7, 2020




From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 1]

Hosted by Bookmark

  • Wednesday, May 6, 2020

  • 2:20 PM - 3:05 PM

  • Venue: Sheraton Times Square

  • Track: Monetization and Commerce



SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Social shoppers are on the lookout for brands they can relate to, and for an easy way to like, pick, click and ship.

Is your brand capturing their attention? Or are you being ghosted at checkout? It’s time to embrace algorithm shifts: think beyond tired ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.

Using examples and tools from Instagram and Pinterest, Joelle Irvine, Director of Marketing and Growth at Bookmark will share strategies and actionable tactics to engage your audience from discovery to purchase, and keep them coming back for more.

Attend this session and learn:

  • How to align your content strategy with your brand by optimizing for discovery feeds
  • How to provide personalized experiences at each stage of the shopper journey
  • How to drive sales with streamlined social shopping integrations

Event Location



Social Media Week

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 1]

May 6, 2020 - 2:20 PM - 3:05 PM

Hosted by Bookmark




Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

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