#SMWNYC

May 5-7, 2020




From Taste to Trend: How Human-Powered Curation Informs the Trends of Tomorrow

Hosted by Pinterest

wednesday, April 25, 2018

9:30 AM - 10:10 AM

Sheraton Times Square

Stage 3

It used to be that magazine editors dictated and set lifestyle trends for the world. With the democratization of content creation and new forms of distribution, people with great taste can now shape what’s trending today, and what will be trending tomorrow. From recipes to travel destinations to style tips, these human curated trends create an incredible opportunity for brands to give consumers actionable inspiration tailored to people’s unique tastes and interests.

In this session, Pinterest Creative Strategy Lead Brad Spychalski will show unique and effective ways to reach audiences on the visually driven platform. We will share insider tips to help you understand Pinterest and develop trend-inspired campaigns that drive results.

Attend this session and learn:

  • Inspiring creative examples that show how brands can move people from inspiration to action on Pinterest
  • New ideas for creating engaging and impactful campaigns

Event Location



Social Media Week

From Taste to Trend: How Human-Powered Curation Informs the Trends of Tomorrow

April 25, 2018 - 9:30 AM - 10:10 AM

Hosted by Pinterest




Brad Spychalski

Brad Spychalski

Creative Strategy Lead, Pinterest

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