The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Facebook’s Head of North America Global Business Marketing, Michelle Klein in a discussion on the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.
Michelle Klein is Head of Marketing for North America at Facebook, overseeing the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small business and Facebook Marketing Partners.
Prior to Facebook, she was Vice President of Global Marketing for Smirnoff, and in that capacity, spent eight years guiding the world’s original vodka brand through a complete brand reinvention. From the creation of a global experiential and social campaign spanning 50 countries to overhauling the entire packaging design for Smirnoff’s product range, Michelle played a key role in driving the 150-year-old brand into the future.
Michelle first launched her career in Public Relations in Australia. She wrote a weekly column in The Sydney Morning Herald before moving to London where she was Group Director of the British Airways account at Agency.com.