Alexa, We Need To Talk.

Hosted by Bitly

thursday, March 2, 2017

9:00 AM - 9:25 AM

TimesCenter: Stage One

Voice technology is quickly becoming a standard interface option, and can be a fun and convenient way for consumers to receive information. But does Voice have the potential to create a new UX paradigm, or even a new human-to-machine language? If so, how should marketers navigate this trend?

As the Chief Product Officer at the popular link management platform, Bitly, Matt Thomson sees nine billion link decodes (clicks) per month, each creating 20 unique data points. He and his team use this data to help marketers improve and connect the multichannel, multi-device customer experience –an experience that is moving, increasingly, into the Voice interface.

In this session, Matt will explore the state of Voice technology, its unique challenges and opportunities, and the implications it holds for marketing professionals.

Audience takeaways:

  • What’s currently holding Voice back from mass adoption?
  • How can Voice become a customer’s (and therefore, a marketer’s) best friend?
  • What can marketers do today to take advantage of Voice’s opportunities tomorrow?

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