9:00 AM - 9:25 AM
Hosted by Bitly
TimesCenter: Stage One 242 W 41st St New York NY 10036
Marketers, advertisers, and the media industry have long understood that one of the keys to communication is to know your audience. What you say won’t matter unless it resonates. Luckily, collecting data and metadata can help us to turn each interaction into a positive, frictionless customer experience. How do proliferating tools and technologies such as Voice use data to enable more effective, compelling communications with customers?
As the Chief Product Officer at the popular link management platform, Bitly, Matt Thomson sees nine billion link decodes (clicks) per month, each creating 20 unique data points. He and his team put these data points to work so that the marketers who use Bitly can understand and own their customer experiences. In this session, Matt will explore how data is being used in more sophisticated ways to keep up with the increasingly complex customer journey across channels and devices.
- How will data help us establish and improve new UX paradigms like Voice-enabled devices?
- What does the future hold for data-driven personalization?
- What steps can marketers take today to improve the customer experience?
Venue & Location
TimesCenter: Stage One242 W 41st St
New York, NY 10036