Getting You Closer To Your Customer: Strategies For Streamlining Your Social And Collaboration Strategy

Hosted by Salesforce Marketing Cloud

tuesday, February 24, 2015

9:30 AM - 12:30 PM

Highline Stages - INNOVATE

9:30-11:30 Session

11:30 -12:30 Salesforce Marketing Cloud Networking Break

 

As the social enterprise continues to mature, customer care, marketing and sales teams are getting more and more distributed, and cannot collaborate effectively. Too often companies use offline or disconnected tools that are inefficient, prone to error, and perpetuate information silos. By not executing an optimized strategy, organizations are missing opportunities to drive results, and at worst they are confusing customers and hurting their brand.

In this session, Salesforce Marketing Cloud will explore how they are helping organizations in various industries solve these issues to help streamline their overall social and collaboration strategy. Topics will include listening, engagement, publishing, and overall social customer care. Please join Patrick Stokes, VP Product Management as he will lead a discussion to highlight specific use cases some of the industry’s top social media marketers are solving by putting their customers first.

Featuring:

  • Patrick Stokes, VP Product Management, Salesforce Marketing Cloud
  • Adam Brown, Executive Strategist, Salesforce Marketing Cloud
  • Jessica Woodbury, Senor Manager, Social Media and Customer Engagement, Alex and Ani
  • Michael Lee, VP, Commercial Media at GE Capital

Presented by:

Event Location



Social Media Week

Getting You Closer To Your Customer: Strategies For Streamlining Your Social And Collaboration Strategy

February 24, 2015 - 9:30 AM - 12:30 PM

Hosted by Salesforce Marketing Cloud




Adam Brown

Adam Brown

Executive Strategist, Salesforce.com

Michael Lee

Michael Lee

Vice President of Commercial Media, GE Capital

Patrick Stokes

Patrick Stokes

Vice President, Product Management, Salesforce

Jessica Woodbury

Jessica Woodbury

Senior Manager, Social Media and Customer Engagement, Alex and Ani