11:30 -12:30 Salesforce Marketing Cloud Networking Break
As the social enterprise continues to mature, customer care, marketing and sales teams are getting more and more distributed, and cannot collaborate effectively. Too often companies use offline or disconnected tools that are inefficient, prone to error, and perpetuate information silos. By not executing an optimized strategy, organizations are missing opportunities to drive results, and at worst they are confusing customers and hurting their brand.
In this session, Salesforce Marketing Cloud will explore how they are helping organizations in various industries solve these issues to help streamline their overall social and collaboration strategy. Topics will include listening, engagement, publishing, and overall social customer care. Please join Patrick Stokes, VP Product Management as he will lead a discussion to highlight specific use cases some of the industry’s top social media marketers are solving by putting their customers first.
- Patrick Stokes, VP Product Management, Salesforce Marketing Cloud
- Adam Brown, Executive Strategist, Salesforce Marketing Cloud
- Jessica Woodbury, Senor Manager, Social Media and Customer Engagement, Alex and Ani
- Michael Lee, VP, Commercial Media at GE Capital