Going Social with Privacy: Plain English and Consumer Engagement

1:30 PM - 3:00 PM

Hosted by Council of Better Business Bureaus

IAB Ad Lab 116 E. 27, 8th flr. New York NY 10016




Social media has personalized users’ online experience by giving them control over the content they follow and the connections they make. Advertising has also become personalized, tailoring content to user interests and engaging directly with consumers on various social media platforms.

Privacy has begun to catch up as innovative companies and self-regulatory programs take privacy practices out of lengthy, formal, and hard-to-read privacy policies and put them directly in front of consumers when they engage with personalized advertising. User engagement and plain English are increasingly the vehicles for providing notice and choice.

Join us to talk about privacy and social media with Rob Sherman, Deputy Chief Privacy Officer of Facebook about Facebook’s new, direct consumer engagement on privacy and choice across all platforms; Genie Barton, who enforces the Digital Advertising Alliance’s self-regulatory program that gives consumers real-time notice and choice about interest-based ads, and Todd Ruback, Chief Privacy Officer of Ghostery, one of the most innovative tech companies in the privacy space.


Venue & Location

IAB Ad Lab

116 E. 27, 8th flr.
New York, NY 10016





Social Media Week

1:30 PM - 3:00 PM

Going Social with Privacy: Plain English and Consumer Engagement

#OBASMW






  • Genie Barton

    Genie Barton

    Vice President and Director

    Online Behavioral Advertising Program and Mobile Marketing Initiatives

    bbb_us
  • Todd Ruback

    Todd Ruback

    CPO

    Ghostery

    CPORuback
  • Rob Sherman

    Rob Sherman

    Deputy Chief Privacy Officer

    Facebook

    rmsherman